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When labels undermine your brand
For a premium blind manufacturer, the showroom is where brand reputation is built. Customers don’t…
NEWS
The latest news from LNI.
Why 3D Badging Elevates Your Brand Beyond the Flat and Forgettable
01 August 2025
In a world flooded with visual clutter, first impressions matter more than ever. Whether it’s a…
How a Country Road Turned a Trailer into a Branding Billboard
18 July 2025
A Real-World Lesson in Industrial Brand Presence. Not long ago, one of our team members was driving…
The Art and Science of Black Badging: A Trend in Automotive Design
13 May 2025
Black badging is the latest trend capturing the attention of the automotive world. In the video…
How a Family Holiday Became a Branding Masterclass
29 April 2025
Last weekend, I was chatting with a long-time family friend who’d just returned from a road trip…
How LNI overcomes the challenges of tricky application methods and materials
20 March 2025
It is essential for the product branding of your nameplates, badges, and labels to be easily…
The Badge that Pops
28 February 2025
CEO's Hesitation Mark Harris, CEO of Terrific Tools*, drummed his fingers against the conference…
What is VIG?
10 February 2025
Do you know? If you Google “VIG”, you'll find a variety of meanings: Vig is a slang term for…
3 key branding considerations for products in extreme temperatures
10 December 2024
Baby, it is hot outside! At this time of year, indoor and outdoor heaters, and in fact, all…
The Ultimate Self-Adhesive Labels for Harsh Environments
21 October 2024
In industries such as automotive, defence, and medical, equipment and components are often exposed…
A Lesson in Failure
25 September 2024
Jordan took great pride in the canopies and tool racks his company manufactured for utes. He had…
Back in Black - Making Motor Vehicles Stand Out from the Crowd
29 August 2024
Black badging is the new striking trend in the automotive industry. This design choice has become…
The Timeless Art of Anodising
22 August 2024
In the world of metal finishing, anodising holds a unique place, revered both for its functionality…
Why the EV Tag?
02 August 2024
In March 2024, it was estimated that there were over 180,000 electric vehicles (EVs) on Australian…
Welcome Christine Som - Experienced Customer Service Representative
24 July 2024
We are delighted to announce that Christine Som has joined the team here at Luna Nameplate…
LNI’s Journey with the Canon Colorado M-series Digital Printer
09 July 2024
In the dynamic realm of industrial printing, every new technological leap represents not just…
LNI is proud to be part of the Australian Made campaign
01 May 2024
At LNI, we are proud to be an Australian manufacturer. We are based in Bayswater North, just 40…
How do you know a special vehicle is special?
26 April 2024
"I remember my youth and the feeling that will never come back any more - the feeling that I could…
Welcome Rod Mason - BDM Vehicle Graphics
05 March 2024
Joining Luna Nameplate Industries as the new Business Development Manager of Vehicle Graphics this…
The Role of Calibration and Testing Labels in Australian Industries
22 February 2024
Calibration and testing labels play a pivotal role in ensuring the accuracy, quality control, and…
How LNI proves its products will last
07 November 2023
Read or listen below to Michael Smith, National Sales Manager at LNI, where he shares insights into…
Glow in the Dark and Reflective Labels – Why?
04 October 2023
More than a great kid's toy, glow-in-the-dark labels and decals (read luminescent or reflective)…
More branding highlights from the LNI archives
13 September 2023
As we have been in business for more than half a century, we have a long history of providing…
Concept to Creation - the process explained
23 August 2023
Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he…
Is your Point of Sale branding working hard for you?
19 July 2023
Effective point of sale (‘POS’) materials, imagery and branding are crucial for businesses looking…
Differences Between Print & Anodise, Etch & Emboss on Metal Nameplates
21 June 2023
There are many ways that information and designs can be transferred onto a metal nameplate, each…
LNI's Top Seven Tips when it comes to Design
23 May 2023
Every business has some form of logo or identifying features. Larger businesses will have this…
Branding for the Automotive Industry explained
19 April 2023
Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he…
Aftershocks of the COVID-19 pandemic for the manufacturing environment
28 March 2023
The Australian manufacturing industry has gone through some changes in recent years. Is there a…
Why effective product branding is important in the automotive industry
01 March 2023
Product branding can and is utilised to great effect in the automotive industry. Every vehicle you…
Anodised metal nameplates explained
15 February 2023
Read on or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where…
What to look out for when choosing a Nameplate, Label and Badging Supplier
16 January 2023
The Automotive Industry has always been very selective when it comes to choosing suppliers. Is this…
Key Characteristics of Metal Nameplates explained
14 December 2022
A metal nameplate can come in various shapes, colours, sizes and thicknesses. Read on to watch a…
Q&A video – what is second surface printing?
21 November 2022
In this video, Michael Smith explains second surface printing, what it’s for and it's benefits.…
More branding ‘gold’ from our archives
08 November 2022
As we have been in business for more than half a century, we have a long history of providing…
Make your logo pop with Lenscal (domed) badges
01 November 2022
Thinking of ways to enhance the appearance of your logo, without having to do a complete re-design?…
Anodised nameplates - are they all made equal?
18 October 2022
You may have heard of anodised nameplates, and know that they are synonymous with outstanding…
Once upon a time in a caravan park near Uluru...
30 September 2022
A branding story. Hello, Michael here, National Sales Manager of LNI. I caught up with a family…
Why branding is your most cost-effective form of advertising
07 September 2022
Branding really is everywhere. From the food we eat to the clothes we wear, and the products we buy…
The importance of branding to maintain market share during tough times
10 August 2022
Consistent branding is key. Even though you may be tempted to do so, this is not the time to reduce…
Holden Flashback - more treasures from the LNI archives
22 July 2022
This one is squarely aimed at Holden fans. If you love your Holdens, you are going to love some of…
Calling all motoring enthusiasts - more from our 50 years archives
06 July 2022
You may have seen our blog in relation to some treasures we had unearthed in the LNI archives. In…
Treasures from our 50 year archives... metal nameplates
01 June 2022
Earlier this year, we started going through our 50-years worth of archives and samples, just to see…
Testing and calibration - the importance of labels
12 May 2022
Working in the calibration, testing and quality control sector requires accuracy, fastidious…
Three reasons why you should only buy Australian made Metal Nameplates
01 May 2022
There are many ways that businesses communicate messages to their customers. Off the top of your…
Digital Printing vs Screen Printing - which method to choose?
07 April 2022
Our customers often ask us what method is best to use when printing their nameplates, badges or…
Launching a new product? Don't forget the all important branding
25 March 2022
Is now the perfect time to breathe life back into that product idea that got shelved?
Types of adhesives and which is used where?
21 January 2022
Did you know that arguably the most important aspect of any badge or label is the adhesive? It is…
Chrome-plated injection moulding vs LunaKrome™ - spot the difference?
18 October 2021
Take a look at two badge comparisons. R or GXL? Anthem or Trident? In each of these photos, one of…
A complex product quickly produced - AFL Premiership car decal
06 October 2021
To celebrate Melbourne Football Club's fantastic 2021 AFL Grand Final win, Fan Emblems, our…
6-Point Expert Checklist for your next Nameplate, Badge or Label project
16 September 2021
At LNI, we have been creating beautiful and functional labels, badges and nameplates for more than…
Nameplates, Labels and Badges for the RV and Marine Industry
02 September 2021
The RV and Marine industry is known for manufacturing products that are built to withstand some of…
Cubbies and Sheds experience COVID resurgence
24 August 2021
The big Australian lifestyle shift that began in 2020 with the onset of COVID-19, shows no signs of…
Ute Canopies, Service Bodies & Trays need tough product branding
02 August 2021
Products such as ute canopies, service bodies & trays are exposed to challenging construction site…
Making the most of the COVID-led boom in some industry sectors
02 July 2021
The COVID-19 global pandemic has greatly changed our lives in the past 18 months and has also been…
LNI partners with Camatic – a global stadium seating success story
27 May 2021
Chances are, the last time you enjoyed a night out at the theatre, the movies or at a sporting…
4 Key Reasons why LNI takes Quality seriously
16 April 2021
At LNI, we take quality very seriously – it's not only a matter of pride for us, but our products…
What is LunaKrome™?
23 March 2021
LunaKrome™ is the world’s most advanced 3D chrome badge technology.
Top 5 Questions for Industrial Designers - Nameplates, Badges & Labels
04 March 2021
If you work in Industrial Design, you will understand how important it is to get the design of your…
Maximising Sovereign Capability in Australia’s Defence Supply Chain
10 February 2021
As a regular supplier of nameplates, labels and badges to the Australian Defence Force and the…
Why badges on cars often outlast the car itself
05 February 2021
In the automotive industry, brand is everything. And we all know that the badges on a car are the…
Nameplates, Labels & Badges - you get what you pay for
23 December 2020
LNI began in the automotive industry 50 years ago providing high-quality nameplates, labels and…
4 key considerations for medical nameplates, labels and badges
09 November 2020
It is hard to find an occupation where clear communication is more critical than in the medical…
Every detail counts with state of the art medical equipment: NOTUS Emergency Invasive Ventilator
22 July 2020
LNI is proud to be a part of the production for the NOTUS Emergency Invasive Ventilator Program, a…
NOTUS Emergency Invasive Ventilator Program
19 May 2020
Every manufacturer likes to think of themselves as being able to respond to a challenge to provide…
Is there serious value in investing in your branding metal nameplates?
22 April 2020
A brand does not exist within a company or organisation. A brand exists in the minds of your…
Open for Business: An update for our Customers
14 April 2020
While we all navigate our way through these challenging times, we thought it was important to…
Coronavirus: what does it mean for your business?
28 February 2020
We have been asked by so many of our customers how the manufacturing shut down in China will affect…
It's all about the Process
28 October 2019
LNI has a dedicated Sales Team consisting of internal and external team members who can assist with…
Emergency: Be immune to abrasion and fading
25 October 2019
LNI knows that Australian emergency services work around the clock to ensure the welfare of all…
Exposure testing - complying with industry standards
19 September 2019
The LNI Quality Department is responsible for ensuring LNI products meet the exact standards for…
LNI was proud to be involved with Holden's Project Monaro comp
22 August 2019
The fine detail and how you present yourself is everything when it comes to the automotive industry.
How long do you expect the print on your metal nameplates, badges and labels to last?
05 August 2019
We live in a disposable society thanks mainly to low-quality cheap imports. However, LNI is…
What is the most important feature of a nameplate, label or badge? (Spoiler – It’s the adhesive used)
05 March 2019
An often-overlooked feature of a new nameplate, label or badge is also one of the most important.…
Can the truck & trailer industry learn from the automotive industry?
14 December 2018
I’d be willing to make a bet that you could recognise the manufacturer of almost any car on the…
Top 3 Reasons Why Labels Fail To Meet The Mark
13 July 2018
I have recently been talking to a customer of ours who previously struggled to find a label that…
The Importance of Brand Identity in Product Branding
28 May 2018
It is likely that as a business you have spent countless hours (and a tonne of money) developing a…
What you must know about compliance and rating labels
16 April 2018
People who work in factories, laboratories, building construction and healthcare are all exposed to…
The 4 Key Features to Consider When Designing a Nameplate or Label
16 April 2018
There is a lot to think about before deciding on a nameplate or label, as this can affect the…