Read or watch the Q&A video below with Michael Smith, National Sales Manager at LNI, where he shares more insight into automotive branding and why LNI was chosen for Mitsubishi branding. 

How long have you been an automotive supplier? 

LNI was founded back in 1970, and the first automotive supply contract was signed in 1972. Only two years in, LNI already had its first automotive orders, from both Holden and AMI Toyota back in the day.  

What types of nameplates, labels and badges does LNI do for the automotive industry? 

That can be broadly put into two categories:  

Decorative - LunaKrome™ 3D chrome badges

• Model & grade branding 
• Limited or special edition badging 
• Interior branding 
• Interior console panel appliqués 
• Sill inserts 
• Road wheel centre inserts 
• Windscreen decals (like roadside assist labels) 
• Warranty labels for the rear screen

Informative – Self-adhesive labels

• Fuel labels 
• Interior and engine bay numbered build plates 
• Tyre pressure labels 
• Towbar rating labels 
• Airbag labels and more

Grade badging for Mitsubishi 

LNI was chosen to do the premium grade badging for Mitsubishi, and we very proudly provided the grade badging for a range of their vehicles - Triton, ASX, GSR, and Outlander. 

Why LNI was selected to supply Mitsubishi

We were chosen for several reasons, obviously being a local supplier and having the right product which was our LunaKrome™ 3D badging. The badges were to be used across several models. LunaKrome™ 3D badging is made here in Australia; it only requires one set of tooling because it's flexible and will bend to the contour of the panel, which is great to use right across all the vehicles, and it is very economical and quick to get to market. 

What does LNI offer its automotive customers? 

LNI takes customers on a full Concept to Creation journey. The services we offer to our Automotive customers are all fully in-house:  

• Brief from a customer 
• Design & CAD (LNI design and art department)
• Provide 3D-printed samples, if required 
• Tooling 
• Manufacturing
• Assembly, bagging and labelling

With 50 years of automotive supply experience, LNI understands the process and can provide sample submissions, including PPAP, and offer Kanban or JIT deliveries. And this comes with LNI's quality accreditation too because they are also TS16494 (global automotive standard), ISO9001 and ISO14001 accredited. LNI understands automotive customers’ needs, and they are here to service them.  

LNI customers 

LNI's customers are most of the vehicle importers and heavy vehicle manufacturers in Australia: Kenworth, Volvo/Mack, Hyundai, Kia, Subaru, Nissan, Mercedes and Mitsubishi as mentioned earlier. Whenever they need a grade badge, special or limited edition badge or a build plate or decal, and they need it done locally, then we are the company that can certainly help them out.   

Click here to read How LNI proves its products will last

Contact us 

If you have a product branding issue that needs solving, contact the specialists at LNI today.

Exploring professional vehicle graphics solutions? Download our latest eBook here >