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Concept to Creation - the process explained

Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he shares details on how a product branding idea comes to life through the LNI Concept to Creation process

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Branding for the Automotive Industry explained

Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he gives further insight into branding in the automotive industry and why LNI was chosen for Mitsubishi branding. 

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Why branding is your most cost-effective form of advertising

Branding really is everywhere. From the food we eat to the clothes we wear, and the products we buy and use.

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The importance of branding to maintain market share during tough times

Consistent branding is key. Even though you may be tempted to do so, this is not the time to reduce or downgrade your branding efforts.

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Maximising Sovereign Capability in Australia’s Defence Supply Chain

As a regular supplier of nameplates, labels and badges to the Australian Defence Force and the industry supply chain that supports it, LNI understands the importance and value of military service and the national objective to grow and achieve greater[...]

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