--- title: Can the truck & trailer industry learn from the automotive industry? description: The automotive industry has been incredibly effective at branding its products for decades now, so what can the truck & trailer industry do to keep up? image: https://blog.lni.com.au/hubfs/Lucar.jpg --- [![LNI ](https://blog.lni.com.au/hubfs/LNI_July2025/Images/logo%20(1).svg "LNI ")](http://www.lni.com.au) [Request a Sample ![Left Arrow](https://blog.lni.com.au/hubfs/LNI_July2025/Images/chevron.svg)](https://www.lni.com.au/request-samples/) [Request a quote ![Left Arrow](https://blog.lni.com.au/hubfs/LNI_July2025/Images/chevron.svg)](https://www.lni.com.au/request-a-quote/) [![Facebook](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Facebook.svg)](https://www.facebook.com/lunanameplateindustries) [![Linkedin](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Linkedin.svg)](https://www.linkedin.com/company/lunanameplateindustries/) [![Youtube](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Youtube.svg)](https://www.youtube.com/channel/UCxcrYN9R93siSYJ6RXu-SUw/featured) [![Instagram](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Instagram.svg)](https://www.instagram.com/lunanameplateindustries/) [![Mail](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Mail.svg)](https://www.lni.com.au/contact-us/) - [Products](https://www.lni.com.au/products/) - [LunaKrome™ 3D Chrome Badges](https://www.lni.com.au/lni-products/lunakrome-3d-chrome-badges/) - [VIG 3D Chrome Badges](https://www.lni.com.au/lni-products/vig-3d-chrome-badges/) - [Lenscal (domed) Badges](https://www.lni.com.au/lni-products/lenscal-domed-badges/) - [Premium Decorative Nameplates](https://www.lni.com.au/lni-products/premium-decorative-nameplates/) - [Metal Nameplates](https://www.lni.com.au/lni-products/metal-nameplates/) - [Self-Adhesive Labels](https://www.lni.com.au/lni-products/self-adhesive-labels/) - [Graphic Panels](https://www.lni.com.au/lni-products/graphic-panels/) - [Vehicle Graphics](https://www.lni.com.au/lni-products/vehicle-graphics/) - [Industries](https://www.lni.com.au/industries/) - [Advertising, Design & Print](https://www.lni.com.au/industries/advertising-design-print/) - [Automotive](https://www.lni.com.au/industries/automotive/) - [Building, Construction & Home Improvement](https://www.lni.com.au/industries/building-construction-home-improvement/) - [Canopies, Service Bodies & Trays](https://www.lni.com.au/industries/canopies-service-bodies-trays/) - [Defence](https://www.lni.com.au/industries/defence/) - [Electrical & Engineering](https://www.lni.com.au/industries/electrical-engineering/) - [Furniture & Seating](https://www.lni.com.au/industries/furniture-seating/) - [Heating, Cooling & Refrigeration](https://www.lni.com.au/industries/heating-cooling-refrigeration/) - [Industrial Design](https://www.lni.com.au/industries/industrial-design/) - [Medical](https://www.lni.com.au/industries/medical/) - [Metal Fabricators](https://www.lni.com.au/industries/metal-fabricators/) - [OH&S & Materials Handling](https://www.lni.com.au/industries/ohs-materials-handling/) - [POS & Retail Display](https://www.lni.com.au/industries/pos-retail-display/) - [RV & Marine](https://www.lni.com.au/industries/rv-marine/) - [Truck Bodies, Trailers & Buses](https://www.lni.com.au/industries/truck-bodies-trailers-buses/) - [Services](https://www.lni.com.au/services/) - [LNI Technical Division](https://www.lni.com.au/services/lni-technical-division/) - [LNI Art Department](https://www.lni.com.au/services/lni-art-department/) - [LNI Quality Department](https://www.lni.com.au/services/lni-quality-department/) - [About Us](https://www.lni.com.au/about-us/) - [Sustainability and Certifications](https://www.lni.com.au/sustainabilityandcertifications/) - [News](https://blog.lni.com.au/) - [Contact](https://www.lni.com.au/contact/) [Freecall: **1800 633 533**](tel:1800%20633%20533) ![Can the truck & trailer industry learn from the automotive industry?](https://blog.lni.com.au/hubfs/Lucar.jpg "Can the truck & trailer industry learn from the automotive industry?") ## Can the truck & trailer industry learn from the automotive industry? Posted by Michael Smith On December 14, 2018 [0 Comments](https://blog.lni.com.au/what-can-the-truck-trailer-industry-learn-from-the-automotive-industry#postComment) I’d be willing to make a bet that you could recognise the manufacturer of almost any car on the road.  If I were to mention some car brands now, such as Mercedes, Hyundai, or Mitsubishi, you would not only be able to imagine what their logos look like but also picture one of their cars on the road. Why is this the case? It is because the automotive industry has been a leader in branding its products. In general, the truck body and trailer industry understands the importance of branding their products, however, there may be automotive-approved options they haven’t considered before. The [automotive industry](https://www.lni.com.au/industry/automotive/) has also found that high-quality labels, nameplates and badges flaunt a range of benefits other than just effective branding, that the [truck body and trailer industry](https://www.lni.com.au/industry/truck-bodies-trailers-buses/) could find too.  [![Truck & Trailer eBook download](https://blog.lni.com.au/hs-fs/hubfs/mock04%20(8).png?width=200&name=mock04%20(8).png)](https://info.lni.com.au/lp/why-lni-has-the-perfect-solution-for-the-truck-and-trailer-industry)[![LNI eBook download for the truck and trailer industry](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/4062023/da40d2fa-d532-45a5-a270-53e402000897.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/4062023/da40d2fa-d532-45a5-a270-53e402000897) ### **What are these benefits and how can the truck body and trailer industry take advantage?** Nameplates, badges and labels are not only about getting your brand name known it is also about labelling as it is essential for: - [Compliance](https://blog.lni.com.au/what-you-must-know-about-compliance-and-rating-labels) plates and information about the product; and - Offering helpful and important warning information regarding the use of the product Just as cars are constructed to last for many years, so are truck bodies and trailers. High-quality [labelling](https://www.lni.com.au/products/self-adhesive-labels/) should also last the lifetime of a [product](https://www.lni.com.au/products/), and in cases of providing warning and instruction information, this is imperative. ### **Product branding** Great branding on a truck body or trailer can lead to increased sales both now and in the future. As mentioned earlier, a car is almost instantly recognisable on the road. This means that if a potential buyer sees a car they really like, they will instantly know where to find more information and even buy one themselves just by looking at the badge on the back. A high-quality label or badge used for [product branding](https://blog.lni.com.au/the-importance-of-brand-identity-in-product-branding)has the potential to do the same on a truck body or trailer. The badge or label must last for many years, just like the truck bodies and trailers they are for. If someone is about to buy a new truck body or trailer, and they spot an old one on the road that is still running well, this could be a deciding factor as to which brand they buy. If your labels and badges have fallen off or faded, how will they know what brand it is?  [Click here to read How LNI proves its products will last](https://blog.lni.com.au/how-lni-proves-its-products-will-last) Many truck body and trailer manufacturers think that painting a logo or message is good enough. However, there are multiple reasons why car manufacturers do not paint on their logos. The first is the fact that paint will fade. Trucks and trailers are built to last many years and paint will not last. A high-quality [nameplate](https://www.lni.com.au/products/premium-decorative-nameplates/), [badge](https://www.lni.com.au/products/lenscal-domed-badges/) or label will not fade and will last as long as the truck body or trailer itself. Another reason is that nameplates, labels and badges can be more eye-catching. A [3D domed badge](https://blog.lni.com.au/make-your-logo-pop-with-3d-domed-badges) can make your logo stand out on the road. All car manufacturers use this type of badge as it is simply more effective. ### **Providing important safety and regulatory information** Most manufacturing companies strive to cut costs, which explains why safety labels might be purchased at the lowest price. However, opting for inexpensive labels for crucial safety information can ultimately result in higher expenses down the line. The whole point of the safety information labels is to help your customers avoid injuries and accidents. If cheap labels are used, it is likely that they will fall off or fade within a couple of years. This leads to a long period of time where important information is not being conveyed to the users, which could potentially render you being held liable. Labels can also be designed to be written on, which may come in handy for “service by” information. Then of course there are consumer laws that you need to comply with. LNI has worked with these laws for a long period of time and can guide you on what you need. Lower-cost labels may improve your bottom line marginally (very little) but if you stop complying with laws because they fall off ([see our eBook on Types of Adhesive here](https://info.lni.com.au/lp-types-of-adhesives-and-why-its-so-important-to-choose-the-correct-one)) or fade, that may cost you in the long term. ### **Offering helpful and important information regarding the use of the product** Providing great customer service is something that every company would like to do. Labels and nameplates can help you improve your relationship with your customers too. You would have seen a “Diesel Fuel Only” sign (or similar) on a car before. If you were not to have this, customers may use the wrong fuel and become incredibly frustrated as there was no indication. Using cheap labelling solutions may provide this information for a year or two however a high-quality label will also last the length of the product. The common theme in all these points is the fact that [nameplates](https://www.lni.com.au/products/metal-nameplates/), labels and badges should last as long as the product itself. Products that are custom-engineered to suit their end-use should be used in the truck body and trailer industry, similarly to how they are in the automotive industry. ### Contact the specialist at LNI [LNI has decades of experience](https://www.lni.com.au/about-us/) providing these high-quality nameplates, labels and badges to the automotive industry, so it has a wealth of knowledge and experience that can also benefit the truck and trailer industry. [Contact us](https://www.lni.com.au/contact-us/) today. [![Download from LNI for the Truck and Trailer Industry](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/4062023/2a05448d-7038-4cfc-ba03-dfb7d0bfc774.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/4062023/2a05448d-7038-4cfc-ba03-dfb7d0bfc774) #### [Top 3 Reasons Why Labels Fail To Meet The Mark](https://blog.lni.com.au/the-top-3-reasons-labels-fail-to-meet-the-mark) #### [What is the most important feature of a nameplate, label or badge? (Spoiler – It’s the adhesive used)](https://blog.lni.com.au/what-is-the-most-important-feature-of-a-nameplate-label-or-badge-spoiler-its-the-adhesive-used) --- ### Leave a Reply Your email address will not be published. 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