--- title: Q&A video – what is second surface printing? description: Explanation of second surface printing, what it’s for and the benefits. Watch the video now or read below. Contact LNI for all your product branding needs. image: https://blog.lni.com.au/hubfs/Second%20Surface%20Printing%20featured%20image.png --- [![LNI ](https://blog.lni.com.au/hubfs/LNI_July2025/Images/logo%20(1).svg "LNI ")](http://www.lni.com.au) [Request a Sample ![Left Arrow](https://blog.lni.com.au/hubfs/LNI_July2025/Images/chevron.svg)](https://www.lni.com.au/request-samples/) [Request a quote ![Left Arrow](https://blog.lni.com.au/hubfs/LNI_July2025/Images/chevron.svg)](https://www.lni.com.au/request-a-quote/) [![Facebook](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Facebook.svg)](https://www.facebook.com/lunanameplateindustries) [![Linkedin](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Linkedin.svg)](https://www.linkedin.com/company/lunanameplateindustries/) [![Youtube](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Youtube.svg)](https://www.youtube.com/channel/UCxcrYN9R93siSYJ6RXu-SUw/featured) [![Instagram](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Instagram.svg)](https://www.instagram.com/lunanameplateindustries/) [![Mail](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Mail.svg)](https://www.lni.com.au/contact-us/) - [Products](https://www.lni.com.au/products/) - [LunaKrome™ 3D Chrome Badges](https://www.lni.com.au/lni-products/lunakrome-3d-chrome-badges/) - [VIG 3D Chrome Badges](https://www.lni.com.au/lni-products/vig-3d-chrome-badges/) - [Lenscal (domed) Badges](https://www.lni.com.au/lni-products/lenscal-domed-badges/) - [Premium Decorative Nameplates](https://www.lni.com.au/lni-products/premium-decorative-nameplates/) - [Metal Nameplates](https://www.lni.com.au/lni-products/metal-nameplates/) - [Self-Adhesive Labels](https://www.lni.com.au/lni-products/self-adhesive-labels/) - [Graphic Panels](https://www.lni.com.au/lni-products/graphic-panels/) - [Vehicle Graphics](https://www.lni.com.au/lni-products/vehicle-graphics/) - [Industries](https://www.lni.com.au/industries/) - [Advertising, Design & Print](https://www.lni.com.au/industries/advertising-design-print/) - [Automotive](https://www.lni.com.au/industries/automotive/) - [Building, Construction & Home Improvement](https://www.lni.com.au/industries/building-construction-home-improvement/) - [Canopies, Service Bodies & Trays](https://www.lni.com.au/industries/canopies-service-bodies-trays/) - [Defence](https://www.lni.com.au/industries/defence/) - [Electrical & Engineering](https://www.lni.com.au/industries/electrical-engineering/) - [Furniture & Seating](https://www.lni.com.au/industries/furniture-seating/) - [Heating, Cooling & Refrigeration](https://www.lni.com.au/industries/heating-cooling-refrigeration/) - [Industrial Design](https://www.lni.com.au/industries/industrial-design/) - [Medical](https://www.lni.com.au/industries/medical/) - [Metal Fabricators](https://www.lni.com.au/industries/metal-fabricators/) - [OH&S & Materials Handling](https://www.lni.com.au/industries/ohs-materials-handling/) - [POS & Retail Display](https://www.lni.com.au/industries/pos-retail-display/) - [RV & Marine](https://www.lni.com.au/industries/rv-marine/) - [Truck Bodies, Trailers & Buses](https://www.lni.com.au/industries/truck-bodies-trailers-buses/) - [Services](https://www.lni.com.au/services/) - [LNI Technical Division](https://www.lni.com.au/services/lni-technical-division/) - [LNI Art Department](https://www.lni.com.au/services/lni-art-department/) - [LNI Quality Department](https://www.lni.com.au/services/lni-quality-department/) - [About Us](https://www.lni.com.au/about-us/) - [Sustainability and Certifications](https://www.lni.com.au/sustainabilityandcertifications/) - [News](https://blog.lni.com.au/) - [Contact](https://www.lni.com.au/contact/) [Freecall: **1800 633 533**](tel:1800%20633%20533) ![Q&A video – what is second surface printing?](https://blog.lni.com.au/hubfs/Second%20Surface%20Printing%20featured%20image.png "Q&A video – what is second surface printing?") ## Q&A video – what is second surface printing? Posted by Michael Smith On November 21, 2022 [0 Comments](https://blog.lni.com.au/qa-video-what-is-second-surface-printing#postComment) In this video, Michael Smith explains second surface printing, what it’s for and it's benefits. Watch the video now or read the transcription below.   ### What is second surface printing? Also known as ‘back printing’, second surface printing is printing on the back of a clear film, the second surface, which is behind the actual clear label. By printing on the back of a label, the ink and the detail is protected allowing your branding to stand up to harsh chemicals and the environment. ### Why branding needs to last The brand of your product is the most vital thing for any company in the market. For any product, brand imagery plays a big role in promoting the company as a whole and is certainly something that can help spread the word about your brand and differentiate you from your competitors. ### Benefits of second surface printing - **Durability**-second surface printing gives incredible durability against abrasion and scratching and they are also cleaning and chemical resistant. It's not going to wipe off with chemicals or scratch off through harsh treatment. - **High-end premium look and feel** - the labels can offer a very decorative look as they have texture on the surface, giving it a very up-market look. ### When do you need second surface printing? We would recommend this being the only option for industries that are subject to harsh treatment and abrasion and high UV and industrial-level cleaning, for products such as [premium labels](https://www.lni.com.au/products/premium-decorative-nameplates/) and decals. It’s also used when printing [graphic panels](https://www.lni.com.au/products/graphic-panels/) as they are: - Abrasion resistant - Scratch resistant - Cleaning resistant - Chemical resistant Second Surface Printing is great for extending the lifespan of your product branding such as on [semi-trailers](https://www.lni.com.au/industry/truck-bodies-trailers-buses/) and [medical equipment](https://www.lni.com.au/industry/medical/). Here at LNI, we have a range of [label](https://www.lni.com.au/products/self-adhesive-labels/), [nameplate](https://www.lni.com.au/products/premium-decorative-nameplates/) and [badge solutions](https://www.lni.com.au/products/lenscal-domed-badges/) to suit your needs and we will work with you to create a bespoke solution tailored to your exact requirements.  [Get in touch](https://www.lni.com.au/contact-us/) with us today to have a chat about how we can work together to find the[best branding solution](https://blog.lni.com.au/why-branding-is-your-most-cost-effective-form-of-advertising) to make your logo or product branding stand out for years to come.  ### Your brand – our branding products!   [![eBook What is the best solution for you? Nameplates, Labels and Badges from LNI](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/4062023/48960374-c11b-463d-bf53-4e03d4a7781b.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/4062023/48960374-c11b-463d-bf53-4e03d4a7781b) #### [More branding ‘gold’ from our archives](https://blog.lni.com.au/more-branding-gold-from-our-archives) #### [Key Characteristics of Metal Nameplates explained](https://blog.lni.com.au/key-characteristics-of-metal-nameplates) --- ### Leave a Reply Your email address will not be published. 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