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Back in Black - Making Motor Vehicles Stand Out from the Crowd

Black badging is the new striking trend in the automotive industry. This design choice has become increasingly popular among car manufacturers and enthusiasts alike.

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Concept to Creation - the process explained

Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he shares details on how a product branding idea comes to life through the LNI Concept to Creation process

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Branding for the Automotive Industry explained

Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he gives further insight into branding in the automotive industry and why LNI was chosen for Mitsubishi branding. 

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Why effective product branding is important in the automotive industry

Product branding can and is utilised to great effect in the automotive industry. Every vehicle you see on the road is instantly recognisable based solely on the badge or emblem on the vehicle.

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Why branding is your most cost-effective form of advertising

Branding really is everywhere. From the food we eat to the clothes we wear, and the products we buy and use.

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The importance of branding to maintain market share during tough times

Consistent branding is key. Even though you may be tempted to do so, this is not the time to reduce or downgrade your branding efforts.

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Why badges on cars often outlast the car itself

In the automotive industry, brand is everything. And we all know that the badges on a car are the key way that the car’s brand is advertised. That is why car manufacturers will use only the best in the business to provide badges for their vehicles. They[...]

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