Why badges on cars often outlast the car itself

In the automotive industry, brand is everything. And we all know that the badges on a car are the key way that the car’s brand is advertised. That is why car manufacturers will use only the best in the business to provide badges for their vehicles. They[...]

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Why effective product branding is important in the automotive industry

Product branding can and is utilised to great effect in the automotive industry. Every vehicle you see on the road is instantly recognisable based solely on the badge or emblem on the vehicle.

Almost everyone in the automotive industry agrees that[...]

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