Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he shares details on how a product branding idea comes to life through the LNI Concept to Creation process.
Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he gives further insight into branding in the automotive industry and why LNI was chosen for Mitsubishi branding.
Product branding can and is utilised to great effect in the automotive industry. Every vehicle you see on the road is instantly recognisable based solely on the badge or emblem on the vehicle.
Branding really is everywhere. From the food we eat to the clothes we wear, and the products we buy and use.
Consistent branding is key. Even though you may be tempted to do so, this is not the time to reduce or downgrade your branding efforts.
In the automotive industry, brand is everything. And we all know that the badges on a car are the key way that the car’s brand is advertised. That is why car manufacturers will use only the best in the business to provide badges for their vehicles. They[...]
