Branding really is everywhere. From the food we eat to the clothes we wear, and the products we buy and use.
Why branding is your most cost-effective form of advertising
- Posted by Michael Smith
- On September 07, 2022
- 2 Comments
The importance of branding to maintain market share during tough times
- Posted by Michael Smith
- On August 10, 2022
- 0 Comments
Consistent branding is key. Even though you may be tempted to do so, this is not the time to reduce or downgrade your branding efforts.
Can the truck & trailer industry learn from the automotive industry?
- Posted by Michael Smith
- On December 14, 2018
- 0 Comments
I’d be willing to make a bet that you could recognise the manufacturer of almost any car on the road. If I was to mention some car brands now, such as Mercedes, Hyundai or Mitsubishi you would not only be able to imagine what their logo looks like but[...]