In industries such as automotive, defence, and medical, equipment and components are often exposed to extreme conditions. Whether the requirement is for high-speed vehicles kicking up debris, medical devices requiring sterilisation, or defence equipment[...]

Jordan took great pride in the canopies and tool racks his company manufactured for utes. He had dedicated years to refining his designs, ensuring they could endure the harshest conditions, whether installed on utes bound for remote construction sites or[...]

Branding really is everywhere. From the food we eat to the clothes we wear, and the products we buy and use.

Consistent branding is key. Even though you may be tempted to do so, this is not the time to reduce or downgrade your branding efforts.

I’d be willing to make a bet that you could recognise the manufacturer of almost any car on the road. If I was to mention some car brands now, such as Mercedes, Hyundai or Mitsubishi you would not only be able to imagine what their logo looks like but[...]