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Why branding is your most cost-effective form of advertising

Branding really is everywhere. From the food we eat to the clothes we wear, and the products we buy and use.

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The importance of branding to maintain market share during tough times

Consistent branding is key. Even though you may be tempted to do so, this is not the time to reduce or downgrade your branding efforts.

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Can the truck & trailer industry learn from the automotive industry?

I’d be willing to make a bet that you could recognise the manufacturer of almost any car on the road. If I was to mention some car brands now, such as Mercedes, Hyundai or Mitsubishi you would not only be able to imagine what their logo looks like but[...]

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