Effective point of sale (‘POS’) materials, imagery and branding are crucial for businesses looking to boost their sales and promote their products in a retail environment.
Is your Point of Sale branding working hard for you?
- Posted by Michael Smith
- On July 19, 2023
- 0 Comments
Make your logo pop with Lenscal (domed) badges
- Posted by Michael Smith
- On November 01, 2022
- 5 Comments
Thinking of ways to enhance the appearance of your logo, without having to do a complete re-design? Then Lenscal (domed) badges (3D domed badges) could be the right product branding solution for you.
A complex product quickly produced - AFL Premiership car decal
- Posted by Michael Smith
- On October 06, 2021
- 0 Comments
To celebrate Melbourne Football Club's fantastic 2021 AFL Grand Final win, Fan Emblems, our consumer products division, has released an officially licensed premiership car badge in limited numbers.
LNI partners with Camatic – a global stadium seating success story
- Posted by Michael Smith
- On May 27, 2021
- 0 Comments
Chances are, the last time you enjoyed a night out at the theatre, the movies or at a sporting stadium, you were sitting in a seat designed and manufactured by global stadium seating supplier, Camatic Seating, using high-quality branding and labelling by[...]
Top 3 Reasons Why Labels Fail To Meet The Mark
- Posted by Michael Smith
- On July 13, 2018
- 0 Comments
I have recently been talking to a customer of ours who previously struggled to find a label that was effective at its job. Labels are an effective way of portraying important information as well as providing free advertising for your brand for years to[...]
The Importance of Brand Identity in Product Branding
- Posted by Michael Smith
- On May 28, 2018
- 0 Comments
It is likely that as a business you have spent countless hours (and a tonne of money) developing a brand identity. You may have even done this without even knowing. Though have you thought about how crucial it is to stay true to your brand identity when[...]
The 4 Key Features to Consider When Designing a Nameplate or Label
- Posted by Michael Smith
- On April 16, 2018
- 0 Comments
There is a lot to think about before deciding on a nameplate or label, as this can affect the durability and effectiveness of your nameplate or label. Nameplates and labels are the best and longest-lasting representation of your brand, so it is important[...]