--- title: Why badges on cars often outlast the car itself description: LNI continues to be the supplier of choice to the automotive industry because we are known for being able to provide the quality and longevity required. image: https://blog.lni.com.au/hubfs/Images/Automotive/carbon%20wheel.jpg --- [![LNI ](https://blog.lni.com.au/hubfs/LNI_July2025/Images/logo%20(1).svg "LNI ")](http://www.lni.com.au) [Request a Sample ![Left Arrow](https://blog.lni.com.au/hubfs/LNI_July2025/Images/chevron.svg)](https://www.lni.com.au/request-samples/) [Request a quote ![Left Arrow](https://blog.lni.com.au/hubfs/LNI_July2025/Images/chevron.svg)](https://www.lni.com.au/request-a-quote/) [![Facebook](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Facebook.svg)](https://www.facebook.com/lunanameplateindustries) [![Linkedin](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Linkedin.svg)](https://www.linkedin.com/company/lunanameplateindustries/) [![Youtube](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Youtube.svg)](https://www.youtube.com/channel/UCxcrYN9R93siSYJ6RXu-SUw/featured) [![Instagram](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Instagram.svg)](https://www.instagram.com/lunanameplateindustries/) [![Mail](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Mail.svg)](https://www.lni.com.au/contact-us/) - [Products](https://www.lni.com.au/products/) - [LunaKrome™ 3D Chrome Badges](https://www.lni.com.au/lni-products/lunakrome-3d-chrome-badges/) - [VIG 3D Chrome Badges](https://www.lni.com.au/lni-products/vig-3d-chrome-badges/) - [Lenscal (domed) Badges](https://www.lni.com.au/lni-products/lenscal-domed-badges/) - [Premium Decorative Nameplates](https://www.lni.com.au/lni-products/premium-decorative-nameplates/) - [Metal Nameplates](https://www.lni.com.au/lni-products/metal-nameplates/) - [Self-Adhesive Labels](https://www.lni.com.au/lni-products/self-adhesive-labels/) - [Graphic Panels](https://www.lni.com.au/lni-products/graphic-panels/) - [Vehicle Graphics](https://www.lni.com.au/lni-products/vehicle-graphics/) - [Industries](https://www.lni.com.au/industries/) - [Advertising, Design & Print](https://www.lni.com.au/industries/advertising-design-print/) - [Automotive](https://www.lni.com.au/industries/automotive/) - [Building, Construction & Home Improvement](https://www.lni.com.au/industries/building-construction-home-improvement/) - [Canopies, Service Bodies & Trays](https://www.lni.com.au/industries/canopies-service-bodies-trays/) - [Defence](https://www.lni.com.au/industries/defence/) - [Electrical & Engineering](https://www.lni.com.au/industries/electrical-engineering/) - [Furniture & Seating](https://www.lni.com.au/industries/furniture-seating/) - [Heating, Cooling & Refrigeration](https://www.lni.com.au/industries/heating-cooling-refrigeration/) - [Industrial Design](https://www.lni.com.au/industries/industrial-design/) - [Medical](https://www.lni.com.au/industries/medical/) - [Metal Fabricators](https://www.lni.com.au/industries/metal-fabricators/) - [OH&S & Materials Handling](https://www.lni.com.au/industries/ohs-materials-handling/) - [POS & Retail Display](https://www.lni.com.au/industries/pos-retail-display/) - [RV & Marine](https://www.lni.com.au/industries/rv-marine/) - [Truck Bodies, Trailers & Buses](https://www.lni.com.au/industries/truck-bodies-trailers-buses/) - [Services](https://www.lni.com.au/services/) - [LNI Technical Division](https://www.lni.com.au/services/lni-technical-division/) - [LNI Art Department](https://www.lni.com.au/services/lni-art-department/) - [LNI Quality Department](https://www.lni.com.au/services/lni-quality-department/) - [About Us](https://www.lni.com.au/about-us/) - [Sustainability and Certifications](https://www.lni.com.au/sustainabilityandcertifications/) - [News](https://blog.lni.com.au/) - [Contact](https://www.lni.com.au/contact/) [Freecall: **1800 633 533**](tel:1800%20633%20533) ![Why badges on cars often outlast the car itself](https://blog.lni.com.au/hubfs/Images/Automotive/carbon%20wheel.jpg "Why badges on cars often outlast the car itself") ## Why badges on cars often outlast the car itself Posted by Michael Smith On February 05, 2021 [0 Comments](https://blog.lni.com.au/why-badges-on-cars-often-outlast-the-car-itself#postComment) In the automotive industry, brand is everything. And we all know that the badges on a car are the key way that the car’s brand is advertised. That is why car manufacturers will use only the best in the business to provide badges for their vehicles. They want the badge to outlast the car itself! ### **Why choose LNI?** LNI began in the automotive industry more than 50 years ago, providing high-quality badges, nameplates and labels firstly to Toyota, then expanding to Holden, Ford and Mitsubishi. Since then, LNI has become an accredited supplier to most vehicle and truck brands sold in Australia, and we are proud to call the below our customers: | - Holden - Volvo Trucks - Hyundai - Subaru - Nissan - Mack Trucks - Volkswagen | - HSV - Kenworth - Toyota - Mercedes-Benz - BMW - Mitsubishi - Mini | | --- | --- | LNI continues to be the supplier of choice to the automotive industry because we are known for being able to provide the quality and longevity required. At LNI, we adopt the same approach to [vehicle branding](https://blog.lni.com.au/why-effective-product-branding-is-so-important-for-the-automotive-industry) that car manufacturers employ for their vehicles: providing quality products and components that last the lifetime of the vehicle. ### **How do the badges last so long?** LNI’s [LunaKrome™](https://www.lni.com.au/products/lunakrome-3d-chrome-badges/) 3D chrome badge technology is used by most of our automotive clients for their vehicle badging requirements. LunaKrome™ offers the look and performance of chrome-plated moulding, but with much greater flexibility. It’s also fast and affordable with inspiring [design possibilities](https://www.lni.com.au/services/lni-technical-division/). LunaKrome™ is [fully tested](https://blog.lni.com.au/exposure-testing) and validated to the testing requirements of all the major car companies for use for exterior and interior badging. It is currently used in Australia by Holden, Toyota, Nissan, Hyundai, Kia, Mercedes-Benz, BMW, Mini, MACK, Kenworth, Isuzu and more. At LNI, we continue to invest in the latest badge technology, streamlining our design process, working with a select group of suppliers, maintaining full control over manufacturing, and fully testing and validating our products to the right automotive specifications along with the correct quality accreditations. You can be assured that we will always provide you with the most current technology and the best product for the job. ### **More than just badges** In addition to exterior and interior branding badges, LNI can also provide: - [Decorative Metal Nameplates](https://www.lni.com.au/products/premium-decorative-nameplates/) for sill inserts, build number plaques, and interior appliques. - [Self-adhesive Labels](https://www.lni.com.au/products/self-adhesive-labels/) for decorative decals, warning labels, recall labels, tyre pressure labels, and fuel labels. - [Metal Nameplates](https://www.lni.com.au/products/metal-nameplates/) for VIN plates, rating plates, and tow-bar plates. [![Decorative Metal Nameplates, Self Adhesive Labels and Metal Nameplates collage](https://blog.lni.com.au/hubfs/Screen%20Shot%202021-02-05%20at%2010-26-01%20am-png.png)](https://www.lni.com.au/products/) ### Talk with the specialists at LNI If you are looking for a chrome badge, metal nameplate or label of the highest quality that will maintain its great looks and continue to promote your brand throughout the lifetime of your vehicles, please [contact the specialists at LNI](https://www.lni.com.au/contact-us/) today. 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