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Why branding is your most cost-effective form of advertising

Branding really is everywhere. From the food we eat to the clothes we wear, and the products we buy and use.

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The importance of branding to maintain market share during tough times

Consistent branding is key. Even though you may be tempted to do so, this is not the time to reduce or downgrade your branding efforts.

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Making the most of the COVID-led boom in some industry sectors

The COVID-19 global pandemic has greatly changed our lives in the past 18 months and has also been a catalyst for fundamental change across many industries,

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