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Back in Black - Making Motor Vehicles Stand Out from the Crowd

Black badging is the new striking trend in the automotive industry. This design choice, which involves replacing traditional chrome or silver logos and trims with sleek, matte, satin, or glossy black alternatives, has become increasingly popular among[...]

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The Timeless Art of Anodising

In the world of metal finishing, anodising holds a unique place, revered both for its functionality and its aesthetic appeal. Over the decades, while many industrial processes have been revolutionised by technology, anodising has remained largely[...]

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Why the EV Tag?

In March 2024, it was estimated that there were over 180,000 electric vehicles (EVs) on Australian roads*. Over 80% of Australia's EV fleet comprises Battery Electric Vehicles (BEVs), which are entirely powered by a battery pack. EVs now represent[...]

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Concept to Creation - the process explained

Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he shares details on how a product branding idea comes to life through the LNI Concept to Creation process

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Branding for the Automotive Industry explained

Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he gives further insight into branding in the automotive industry and why LNI was chosen for Mitsubishi branding. 

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Anodised nameplates - are they all made equal?

You may have heard of anodised nameplates, and know that they are synonymous with outstanding durability and excellent resistance to abrasion. But do you know what is involved in creating anodised nameplates?

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Once upon a time in a caravan park near Uluru...

A branding story. 

Hello, Michael here, National Sales Manager of LNI. I caught up with a family friend who had recently come back from a holiday in the Northern Territory. The way they shared about their holiday was so interesting and engaging, and such[...]

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Ute Canopies, Service Bodies & Trays need tough product branding

Products such as ute canopies, service bodies & trays are exposed to challenging construction site conditions, carrying all sorts of heavy loads in the extremes of our Australian weather.

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3 key branding considerations for products in extreme temperatures

Baby, it is cold outside! At this time of year indoor and outdoor heaters, and in fact, all products in the heating sector are in hot demand.

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Making the most of the COVID-led boom in some industry sectors

The COVID-19 global pandemic has greatly changed our lives in the past 18 months and has also been a catalyst for fundamental change across many industries,

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