Black badging is the latest trend capturing the attention of the automotive world. In the video below, Michael Smith from Luna Nameplate Industries explores the science behind it and delves into the various aspects that make black badges the preferred choice for modern automotive manufacturers, especially for limited and luxury editions.
Read on or watch below - here's all you need to know about black badging.
Why Black Badging?
Traditional badges have predominantly featured bright chrome finishes. However, the demand for black badging has been steadily increasing. The allure of black badges lies in their versatility, making them a perfect fit for both sports and luxury vehicles. Their sleek, understated elegance provides a distinct identity to special, limited, and luxury editions.
Variations in Black Badging
One of the fascinating aspects of black badging is the variety in appearance. Black badges can dramatically vary in gloss levels, ranging from full gloss to dead matte with numerous satin and matte finishes in between. This variability provides designers with a canvas to tailor the appearance according to the vehicle's design and the customer's preference.
For instance, a gloss black badge may not compliment a dark-coloured car as it may get lost, prompting manufacturers to opt for matte or satin finishes instead. On the other hand, such finishes absorb rather than reflect light, opening design opportunities and challenges.
The Complex Process Behind the Badge
It's not just about applying a coat of black and calling it a day. The process to achieve the perfect matte finish is intricate, involving the careful addition of matting powder to achieve the desired gloss level. However, the challenge lies in finding the right balance to avoid issues like chalkiness or reduced durability.
For a gloss badge, the process seems more straightforward since inks naturally have a glossy finish. Nonetheless, ensuring the correct thickness of ink is crucial in both gloss and matte finishes to meet automotive durability standards.
Applications Beyond Automotive
While black badging is primarily trending in the automotive industry, its applications extend to other sectors. Michael mentioned their use in the RV & Marine industry, where there's a demand for non-chrome, more rugged looks. Moreover, black's association with luxury makes it an appealing choice for premium non-automotive products as well.
Innovation and Expertise at Luna Nameplate Industries
What sets LNI apart is their comprehensive in-house capabilities. From design, tooling to final production, they handle every step, allowing for quick innovation and responsiveness to customer needs. They ensure that every badge not only looks good but also meets rigorous automotive testing standards.
Black badging is here to stay, redefining customisation in both popular and high-end automotive production.
As Michael explains, this trend is more than just aesthetic; it’s about blending design with functionality. Whether you distribute sports, luxury, or another market vehicles, black badges add a touch of sophistication and distinctiveness for your customers. So, if you're considering an upgrade or limited edition pack, why not see how a touch of black can transform your vehicle's look?
Talk with a product branding specialist at LNI today
Luna Nameplate Industries continues to lead the charge, pioneering product branding designs that ensure your vehicle makes a statement. Whether it's a dark allure or luxurious charm you seek, they have you covered.
Contact the specialists at LNI to discuss what the best solution is for your product. All our products are Australian-made, designed, and manufactured. Request a quote from LNI today.
