--- title: What is the most important feature of a nameplate, label or badge? (Spoiler – It’s the adhesive used) description: An often-overlooked feature of a new nameplate, label or badge is also one of the most important. It is easy to get lost in beautiful designs that make your logo pop, however, it is important to not forget about which adhesive is best suited. image: https://blog.lni.com.au/hubfs/Images/VIG/Rheem.jpg --- [![LNI ](https://blog.lni.com.au/hubfs/LNI_July2025/Images/logo%20(1).svg "LNI ")](http://www.lni.com.au) [Request a Sample ![Left Arrow](https://blog.lni.com.au/hubfs/LNI_July2025/Images/chevron.svg)](https://www.lni.com.au/request-samples/) [Request a quote ![Left Arrow](https://blog.lni.com.au/hubfs/LNI_July2025/Images/chevron.svg)](https://www.lni.com.au/request-a-quote/) [![Facebook](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Facebook.svg)](https://www.facebook.com/lunanameplateindustries) [![Linkedin](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Linkedin.svg)](https://www.linkedin.com/company/lunanameplateindustries/) [![Youtube](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Youtube.svg)](https://www.youtube.com/channel/UCxcrYN9R93siSYJ6RXu-SUw/featured) [![Instagram](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Instagram.svg)](https://www.instagram.com/lunanameplateindustries/) [![Mail](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Mail.svg)](https://www.lni.com.au/contact-us/) - [Products](https://www.lni.com.au/products/) - [LunaKrome™ 3D Chrome Badges](https://www.lni.com.au/lni-products/lunakrome-3d-chrome-badges/) - [VIG 3D Chrome Badges](https://www.lni.com.au/lni-products/vig-3d-chrome-badges/) - [Lenscal (domed) Badges](https://www.lni.com.au/lni-products/lenscal-domed-badges/) - [Premium Decorative Nameplates](https://www.lni.com.au/lni-products/premium-decorative-nameplates/) - [Metal Nameplates](https://www.lni.com.au/lni-products/metal-nameplates/) - [Self-Adhesive Labels](https://www.lni.com.au/lni-products/self-adhesive-labels/) - [Graphic Panels](https://www.lni.com.au/lni-products/graphic-panels/) - [Vehicle Graphics](https://www.lni.com.au/lni-products/vehicle-graphics/) - [Industries](https://www.lni.com.au/industries/) - [Advertising, Design & Print](https://www.lni.com.au/industries/advertising-design-print/) - [Automotive](https://www.lni.com.au/industries/automotive/) - [Building, Construction & Home Improvement](https://www.lni.com.au/industries/building-construction-home-improvement/) - [Canopies, Service Bodies & Trays](https://www.lni.com.au/industries/canopies-service-bodies-trays/) - [Defence](https://www.lni.com.au/industries/defence/) - [Electrical & Engineering](https://www.lni.com.au/industries/electrical-engineering/) - [Furniture & Seating](https://www.lni.com.au/industries/furniture-seating/) - [Heating, Cooling & Refrigeration](https://www.lni.com.au/industries/heating-cooling-refrigeration/) - [Industrial Design](https://www.lni.com.au/industries/industrial-design/) - [Medical](https://www.lni.com.au/industries/medical/) - [Metal Fabricators](https://www.lni.com.au/industries/metal-fabricators/) - [OH&S & Materials Handling](https://www.lni.com.au/industries/ohs-materials-handling/) - [POS & Retail Display](https://www.lni.com.au/industries/pos-retail-display/) - [RV & Marine](https://www.lni.com.au/industries/rv-marine/) - [Truck Bodies, Trailers & Buses](https://www.lni.com.au/industries/truck-bodies-trailers-buses/) - [Services](https://www.lni.com.au/services/) - [LNI Technical Division](https://www.lni.com.au/services/lni-technical-division/) - [LNI Art Department](https://www.lni.com.au/services/lni-art-department/) - [LNI Quality Department](https://www.lni.com.au/services/lni-quality-department/) - [About Us](https://www.lni.com.au/about-us/) - [Sustainability and Certifications](https://www.lni.com.au/sustainabilityandcertifications/) - [News](https://blog.lni.com.au/) - [Contact](https://www.lni.com.au/contact/) [Freecall: **1800 633 533**](tel:1800%20633%20533) ![What is the most important feature of a nameplate, label or badge? (Spoiler – It’s the adhesive used)](https://blog.lni.com.au/hubfs/Images/VIG/Rheem.jpg "What is the most important feature of a nameplate, label or badge? (Spoiler – It’s the adhesive used)") ## What is the most important feature of a nameplate, label or badge? (Spoiler – It’s the adhesive used) Posted by Michael Smith On March 05, 2019 [0 Comments](https://blog.lni.com.au/what-is-the-most-important-feature-of-a-nameplate-label-or-badge-spoiler-its-the-adhesive-used#postComment) An often-overlooked feature of a new [nameplate](https://www.lni.com.au/products/premium-decorative-nameplates/), [label](https://www.lni.com.au/products/self-adhesive-labels/) or [badge](https://www.lni.com.au/products/lunakrome-3d-chrome-badges/) is also one of the most important. It is easy to get lost in beautiful designs that [make your logo pop](https://blog.lni.com.au/make-your-logo-pop-with-3d-domed-badges). After all, designing and then buying a new badge for a product can be an exciting time as it often means a new product launch is coming soon. However, all nameplates, badges and labels are required to serve a purpose that can’t be fulfilled if they’re falling off. Choosing the right adhesive is, therefore, one of the most important aspects when deciding on a branding solution. When engaging in discussions with an expert in the field they should be asking the following questions to guide you to the best possible adhesive for your solution. ### **What surface is the badge or label being adhered to?** In a perfect labelling world, all surfaces would be the same. In reality, this is far from the truth. Knowing the surface that your label, nameplate or badge is to be adhered to is critical as every surface reacts differently with adhesives. [![What is the best solution for you eBook download](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/4062023/430074f9-a04d-4887-af01-7c3511ebd715.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/4062023/430074f9-a04d-4887-af01-7c3511ebd715) For example, different plastics require different adhesives. Some plastics are what is known as Low Surface Energy or LSE. These plastics include polypropylene and polyethylene and require a very specific adhesive to ensure your label, nameplate or badge doesn’t fall off. Also, these plastics often have a texture, or ‘grain’, moulded into the surface which is a further consideration when selecting an adhesive. Other plastics and surfaces, like ABS, polycarbonate, metal, Colourbond and glass usually require a different adhesive again. Another tricky surface is powder coating. Don’t be fooled into thinking a basic vinyl sticker will adhere long-term to a powder-coated surface. It won’t. LNI know this and therefore has a huge selection of adhesives from all the leading brands ensuring there will be at least one that is perfect for your label, nameplate or badge on your product. **Is your product likely to be in direct contact with water?** There is almost nothing better than an iced cold beer, straight from the esky. Have you ever noticed though that after time sitting in an esky and therefore in direct contact with water, the label will often fall off in your hand? This is a great example of the adhesive on the label not being properly-suited to direct contact with water. It is possible to use adhesives that do not fail when they come into contact with water. This is not only vital for products that are to be submerged in water, but also any product that is likely to come into contact with rain. The [automotive industry](https://www.lni.com.au/industry/automotive/) does a great job of recognising this. How many car badges do you see fall off as soon as the rain hits? I’d be willing to bet it is not many, however other industries could certainly catch up. Saltwater can also affect[adhesives](https://blog.lni.com.au/types-of-adhesives-and-which-is-used-where)differently. It is important when deciding on a solution that this is considered. Imagine having labels falling off a brand-new boat. It’s not a very good look and can be easily avoided with some care. ### **Who is applying the solution and are they wearing gloves?** Often, and for good reason, employees in the manufacturing and assembly industries wear gloves on the factory floor. Believe it or not, this can cause problems for the adhesive. For example, wool-blend gloves will leave behind fibres that can impact the effectiveness of the adhesive. LNI also understands that production lines can be fast-paced. Matching the adhesive method to the pace of the production line is important. For example, one adhesive method may take a couple of minutes, but a “peel and stick” solution may take a matter of seconds to apply. Having said this, it is more important to ensure that the adhesive lasts, which may impact application time. ### **Will the product be in direct sunlight?** This question is good practice regardless of the adhesive used. We all know UV light can damage products and lead to fading but it can also reduce the effectiveness of the adhesive. LNI has dealt with these issues in the past and has a wealth of experience supplying car manufacturers with labels, badges and emblems that are exposed to the sun all day. **Will the product be exposed to extreme temperatures?** If your product is exposed to extreme heat, such as in an industrial oven or near hot surfaces in a factory, the adhesive on the label may fail. This needs to be considered – especially when a solution becoming loose may lead to contamination of a product. Extremely cold temperatures can have a similar effect on the adhesive used which is something to think about too. Extreme temperatures can affect more than just the performance of the adhesive too, so should be considered as part of the overall buying process. If your current label, badge or emblem supplier is not asking these questions, your labels may be failing. [Speak to the specialists at LNI today](https://www.lni.com.au/contact-us/) to find a solution that will last longer than the product itself.   [![Types of Adhesives and why it is so important to use the correct one](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/4062023/5882fbec-9974-4092-81d3-bfa12e2d54d9.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/4062023/5882fbec-9974-4092-81d3-bfa12e2d54d9) #### [Can the truck & trailer industry learn from the automotive industry?](https://blog.lni.com.au/what-can-the-truck-trailer-industry-learn-from-the-automotive-industry) #### [How long do you expect the print on your metal nameplates, badges and labels to last?](https://blog.lni.com.au/how-long-do-you-expect-the-print-on-your-metal-nameplates-badges-and-labels-to-last) --- ### Leave a Reply Your email address will not be published. Required fields are marked \* --- This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. ### Recent Posts - [Why Vehicle Graphics Might Be Your Best Tool to Sell Existing Stock](https://blog.lni.com.au/why-vehicle-graphics-might-be-your-best-tool-to-sell-existing-stock) - [Why your labels are failing - and it’s not just the adhesive](https://blog.lni.com.au/why-your-labels-are-failing-and-its-not-just-the-adhesive) - [It passed the spec - but didn't survive reality](https://blog.lni.com.au/it-passed-the-spec-but-didnt-survive-reality) - [Made Right Here\*](https://blog.lni.com.au/made-right-here) - [Why Vehicle Graphics can fail (& what the best brands do differently)](https://blog.lni.com.au/why-vehicle-graphics-can-fail-what-the-best-brands-do-differently) - [The Hidden Skills Behind Screen Printing](https://blog.lni.com.au/the-hidden-skills-behind-screen-printing) - [The Problem No One Notices Until It’s too Late](https://blog.lni.com.au/the-problem-no-one-notices-until-its-too-late) - [When a Label can stop the Production Line](https://blog.lni.com.au/when-a-label-can-stop-the-production-line) - [When labels undermine your brand](https://blog.lni.com.au/when-labels-undermine-your-brand) - [Why 3D Badging Elevates Your Brand Beyond the Flat and Forgettable](https://blog.lni.com.au/why-3d-badging-elevates-your-brand-beyond-the-flat-and-forgettable) ### Categories - [Nameplates (77)](https://blog.lni.com.au/tag/nameplates) - [Badges (73)](https://blog.lni.com.au/tag/badges) - [Labels (73)](https://blog.lni.com.au/tag/labels) - [Australian Made (67)](https://blog.lni.com.au/tag/australian-made) - [Product Branding (50)](https://blog.lni.com.au/tag/product-branding) - [Printing (38)](https://blog.lni.com.au/tag/printing) - [Quality (38)](https://blog.lni.com.au/tag/quality) - [Manufacturing (28)](https://blog.lni.com.au/tag/manufacturing) - [Adhesive (23)](https://blog.lni.com.au/tag/adhesive) - [Industrial Design (21)](https://blog.lni.com.au/tag/industrial-design) - [Metal Nameplates (21)](https://blog.lni.com.au/tag/metal-nameplates) - [LunaKrome™ (20)](https://blog.lni.com.au/tag/lunakrome) - [Embossing (18)](https://blog.lni.com.au/tag/embossing) - [Etching (18)](https://blog.lni.com.au/tag/etching) - [Fading (18)](https://blog.lni.com.au/tag/fading) - [Product Testing (18)](https://blog.lni.com.au/tag/product-testing) - [Screen-print (18)](https://blog.lni.com.au/tag/screen-print) - [Design (16)](https://blog.lni.com.au/tag/design) - [Digital Print (15)](https://blog.lni.com.au/tag/digital-print) - [Product Launch (15)](https://blog.lni.com.au/tag/product-launch) - [Automotive (14)](https://blog.lni.com.au/tag/automotive) - [Durability (12)](https://blog.lni.com.au/tag/durability) - [Compliance (11)](https://blog.lni.com.au/tag/compliance) - [Exposure Testing (11)](https://blog.lni.com.au/tag/exposure-testing) - [Medical (10)](https://blog.lni.com.au/tag/medical) - [Emergency Services (9)](https://blog.lni.com.au/tag/emergency-services) - [Defence (8)](https://blog.lni.com.au/tag/defence) - [Lenscal (domed) Badges (8)](https://blog.lni.com.au/tag/lenscal-domed-badges) - [Longevity (8)](https://blog.lni.com.au/tag/longevity) - [Technical (8)](https://blog.lni.com.au/tag/technical) - [Truck Bodies, Trailers & Buses (8)](https://blog.lni.com.au/tag/truck-bodies-trailers-buses) - [Anodised (7)](https://blog.lni.com.au/tag/anodised) - [Canopies, Service Bodies & Trays (7)](https://blog.lni.com.au/tag/canopies-service-bodies-trays) - [Domed (7)](https://blog.lni.com.au/tag/domed) - [Heating, Cooling & Refrigeration (6)](https://blog.lni.com.au/tag/heating-cooling-refrigeration) - [Vehicle Graphics (6)](https://blog.lni.com.au/tag/vehicle-graphics) - [RV & Marine (5)](https://blog.lni.com.au/tag/rv-marine) - [Electrical & Engineering (4)](https://blog.lni.com.au/tag/electrical-engineering) - [Graphic Panels (4)](https://blog.lni.com.au/tag/graphic-panels) - [LNI 50 year archives (4)](https://blog.lni.com.au/tag/lni-50-year-archives) - [Over-laminate (4)](https://blog.lni.com.au/tag/over-laminate) - [Safety (4)](https://blog.lni.com.au/tag/safety) - [Furniture & Seating (3)](https://blog.lni.com.au/tag/furniture-seating) - [Premium Decorative Labels (3)](https://blog.lni.com.au/tag/premium-decorative-labels) - [Process (3)](https://blog.lni.com.au/tag/process) - [Specification (3)](https://blog.lni.com.au/tag/specification) - [Advertising Design & Print (2)](https://blog.lni.com.au/tag/advertising-design-print) - [Checklist (2)](https://blog.lni.com.au/tag/checklist) - [Hospitals (2)](https://blog.lni.com.au/tag/hospitals) - [NOTUS Emergency Invasive Ventilator Program (2)](https://blog.lni.com.au/tag/notus-emergency-invasive-ventilator-program) - [OH&S & Materials Handling (2)](https://blog.lni.com.au/tag/ohs-materials-handling) - [Australian Defence Force (1)](https://blog.lni.com.au/tag/australian-defence-force) - [Calibration & Testing (1)](https://blog.lni.com.au/tag/calibration-testing) - [Concept to Creation (1)](https://blog.lni.com.au/tag/concept-to-creation) - [Holden Project Monaro (1)](https://blog.lni.com.au/tag/holden-project-monaro) - [Lenscal Microlens (1)](https://blog.lni.com.au/tag/lenscal-microlens) - [Point of Sale (1)](https://blog.lni.com.au/tag/point-of-sale) - [Quality Assurance (1)](https://blog.lni.com.au/tag/quality-assurance) - [Reflective (1)](https://blog.lni.com.au/tag/reflective) - [Rheinmetall Defence Australia (1)](https://blog.lni.com.au/tag/rheinmetall-defence-australia) - [VIG (1)](https://blog.lni.com.au/tag/vig) see all ### Archives - [November 2022 (3)](https://blog.lni.com.au/archive/2022/11) - [August 2024 (3)](https://blog.lni.com.au/archive/2024/08) - [April 2018 (2)](https://blog.lni.com.au/archive/2018/04) - [August 2019 (2)](https://blog.lni.com.au/archive/2019/08) - [October 2019 (2)](https://blog.lni.com.au/archive/2019/10) - [April 2020 (2)](https://blog.lni.com.au/archive/2020/04) - [February 2021 (2)](https://blog.lni.com.au/archive/2021/02) - [March 2021 (2)](https://blog.lni.com.au/archive/2021/03) - [August 2021 (2)](https://blog.lni.com.au/archive/2021/08) - [September 2021 (2)](https://blog.lni.com.au/archive/2021/09) - [October 2021 (2)](https://blog.lni.com.au/archive/2021/10) - [May 2022 (2)](https://blog.lni.com.au/archive/2022/05) - [July 2022 (2)](https://blog.lni.com.au/archive/2022/07) - [September 2022 (2)](https://blog.lni.com.au/archive/2022/09) - [March 2023 (2)](https://blog.lni.com.au/archive/2023/03) - [July 2024 (2)](https://blog.lni.com.au/archive/2024/07) - [February 2025 (2)](https://blog.lni.com.au/archive/2025/02) - [May 2026 (2)](https://blog.lni.com.au/archive/2026/05) - [June 2026 (2)](https://blog.lni.com.au/archive/2026/06) - [May 2018 (1)](https://blog.lni.com.au/archive/2018/05) - [July 2018 (1)](https://blog.lni.com.au/archive/2018/07) - [December 2018 (1)](https://blog.lni.com.au/archive/2018/12) - [March 2019 (1)](https://blog.lni.com.au/archive/2019/03) - [September 2019 (1)](https://blog.lni.com.au/archive/2019/09) - [February 2020 (1)](https://blog.lni.com.au/archive/2020/02) - [May 2020 (1)](https://blog.lni.com.au/archive/2020/05) - [July 2020 (1)](https://blog.lni.com.au/archive/2020/07) - [November 2020 (1)](https://blog.lni.com.au/archive/2020/11) - [December 2020 (1)](https://blog.lni.com.au/archive/2020/12) - [April 2021 (1)](https://blog.lni.com.au/archive/2021/04) - [May 2021 (1)](https://blog.lni.com.au/archive/2021/05) - [July 2021 (1)](https://blog.lni.com.au/archive/2021/07) - [January 2022 (1)](https://blog.lni.com.au/archive/2022/01) - [March 2022 (1)](https://blog.lni.com.au/archive/2022/03) - [April 2022 (1)](https://blog.lni.com.au/archive/2022/04) - [June 2022 (1)](https://blog.lni.com.au/archive/2022/06) - [August 2022 (1)](https://blog.lni.com.au/archive/2022/08) - [October 2022 (1)](https://blog.lni.com.au/archive/2022/10) - [December 2022 (1)](https://blog.lni.com.au/archive/2022/12) - [January 2023 (1)](https://blog.lni.com.au/archive/2023/01) - [February 2023 (1)](https://blog.lni.com.au/archive/2023/02) - [April 2023 (1)](https://blog.lni.com.au/archive/2023/04) - [May 2023 (1)](https://blog.lni.com.au/archive/2023/05) - [June 2023 (1)](https://blog.lni.com.au/archive/2023/06) - [July 2023 (1)](https://blog.lni.com.au/archive/2023/07) - [August 2023 (1)](https://blog.lni.com.au/archive/2023/08) - [September 2023 (1)](https://blog.lni.com.au/archive/2023/09) - [October 2023 (1)](https://blog.lni.com.au/archive/2023/10) - [November 2023 (1)](https://blog.lni.com.au/archive/2023/11) - [February 2024 (1)](https://blog.lni.com.au/archive/2024/02) - [March 2024 (1)](https://blog.lni.com.au/archive/2024/03) - [April 2024 (1)](https://blog.lni.com.au/archive/2024/04) - [May 2024 (1)](https://blog.lni.com.au/archive/2024/05) - [September 2024 (1)](https://blog.lni.com.au/archive/2024/09) - [October 2024 (1)](https://blog.lni.com.au/archive/2024/10) - [December 2024 (1)](https://blog.lni.com.au/archive/2024/12) - [March 2025 (1)](https://blog.lni.com.au/archive/2025/03) - [April 2025 (1)](https://blog.lni.com.au/archive/2025/04) - [May 2025 (1)](https://blog.lni.com.au/archive/2025/05) - [July 2025 (1)](https://blog.lni.com.au/archive/2025/07) - [August 2025 (1)](https://blog.lni.com.au/archive/2025/08) - [September 2025 (1)](https://blog.lni.com.au/archive/2025/09) - [November 2025 (1)](https://blog.lni.com.au/archive/2025/11) - [February 2026 (1)](https://blog.lni.com.au/archive/2026/02) - [March 2026 (1)](https://blog.lni.com.au/archive/2026/03) - [July 2026 (1)](https://blog.lni.com.au/archive/2026/07) see all --- [![LNI](https://blog.lni.com.au/hubfs/LNI_July2025/Images/logo%20(1).svg "LNI")](http://www.lni.com.au) [![Luna Nameplate Industries - When your brand matters](https://blog.lni.com.au/hs-fs/hubfs/LNI_July2025/Images/lni-bade.png?width=485&height=267&name=lni-bade.png "Luna Nameplate Industries - When your brand matters")](http://www.lni.com.au) #### about us LNI was established in Melbourne in 1970 as a manufacturing screen printer. Since then, our expertise and services have grown to the point where we make and supply Australia’s largest range of industrial product branding solutions. [Read More](https://www.lni.com.au/about-us/) #### latest news [Why Vehicle Graphics Might Be Your Best Tool to Sell Existing Stock](https://blog.lni.com.au/why-vehicle-graphics-might-be-your-best-tool-to-sell-existing-stock) [Why your labels are failing - and it’s not just the adhesive](https://blog.lni.com.au/why-your-labels-are-failing-and-its-not-just-the-adhesive) [It passed the spec - but didn't survive reality](https://blog.lni.com.au/it-passed-the-spec-but-didnt-survive-reality) #### Enquiry Options - [Contact](https://www.lni.com.au/contact/) - [Request a Sample](https://www.lni.com.au/request-samples/) - [Request a Quote](https://www.lni.com.au/request-a-quote/) ©2025 Luna Nameplate Industries | [Privacy Policy](https://www.lni.com.au/privacy-policy/) | [Purchasing T&C](https://blog.lni.com.au/hubfs/LNI_July2025/Pdfs/LNI%20Purchasing%20T%26C.pdf) | [Sales T&C](https://blog.lni.com.au/hubfs/LNI_July2025/Pdfs/LNI-Terms-Conditions-Issue-2.pdf) [![Facebook](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Facebook.svg "Facebook")](https://www.facebook.com/lunanameplateindustries) [![Linkedin](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Linkedin.svg "Linkedin")](https://www.linkedin.com/company/lunanameplateindustries/) [![Youtube](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Youtube.svg "Youtube")](https://www.youtube.com/channel/UCxcrYN9R93siSYJ6RXu-SUw/featured) [![Instagram](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Instagram.svg "Instagram")](https://www.instagram.com/lunanameplateindustries/) [![Mail](https://blog.lni.com.au/hubfs/LNI_July2025/Images/LNI%20Mail.svg "Mail")](https://www.lni.com.au/contact-us/)