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Launching a new product? Don't forget the all important branding

Is now the perfect time to breathe life back into that product idea that got shelved?

Over the past couple of years, many organisations have postponed planned product launch activity due to the logistical restrictions wreaked by COVID-19.

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Types of adhesives and which is used where?

Did you know that arguably the most important aspect of any badge or label is the adhesive? It is so easy to get caught up in the excitement of a beautiful design, but it isn’t going to serve its purpose if the adhesive fails and your branding falls off.

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Chrome-plated injection moulding vs LunaKrome™ - spot the difference?

Take a look at two badge comparisons. R or GXL? Anthem or Trident? In each of these photos, one of the badges is a traditional rigid injection moulded and chrome plated badge, and the other is a revolutionary LunaKrome™ badge.

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6-Point Expert Checklist for your next Nameplate, Badge or Label project

At LNI, we have been creating beautiful and functional labels, badges and nameplates for more than 50 years. We understand that the design of your nameplate, badge or label needs to align with your brand strategy.

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Making the most of the COVID-led boom in some industry sectors

The COVID-19 global pandemic has greatly changed our lives in the past 18 months and has also been a catalyst for fundamental change across many industries,

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4 Key Reasons why LNI takes Quality seriously

At LNI, we take quality very seriously – it's not only a matter of pride for us, but it is critical that our products meet or exceed your standards.

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Top 5 Questions for Industrial Designers - Nameplates, Badges & Labels

If you work in Industrial Design, you will understand how important it is to get the design of your product right to ensure that the product, once mass-manufactured, is both aesthetically pleasing and functional.

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Maximising Sovereign Capability in Australia’s Defence Supply Chain

As a regular supplier of nameplates, labels and badges to the Australian Defence Force and the industry supply chain that supports it, LNI understands the importance and value of military service and the national objective to grow and achieve greater[...]

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Why badges on cars often outlast the car itself

In the automotive industry, brand is everything. And we all know that the badges on a car are the key way that the car’s brand is advertised. That is why car manufacturers will use only the best in the business to provide badges for their vehicles. They[...]

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Nameplates, Labels & Badges - you get what you pay for

LNI began in the automotive industry 50 years ago providing high-quality nameplates, labels and badges firstly to Toyota, then expanding to Holden, Ford and Mitsubishi.

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