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Michael Smith


Recent Posts

It's all about the Process

LNI has a dedicated Sales Team consisting of internal and external team members who can assist with any metal nameplate, badge or labelling requirement, whether it’s a new concept or existing. The team works with you to ensure the correct product for the[...]

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Emergency: Be immune to abrasion and fading

LNI knows that Australian emergency services work around the clock to ensure the welfare of all Australians. Badging, metal nameplates and labels for firefighters, police, paramedics and hospital emergency departments necessitate a demanding level of[...]

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Exposure testing - complying with industry standards

The LNI Quality Department is responsible for ensuring LNI products meet the exact standards for our customers as well as monitoring and maintaining the Quality Assurance System. Part of complying with any industry standard is having your products tested[...]

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LNI was proud to be involved with Holden's Project Monaro comp

The fine detail and how you present yourself is everything when it comes to the automotive industry. LNI has been working with Holden in the automotive industry for nearly 40 years providing high quality, stand out branding products for many of their[...]

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How long do you expect the print on your metal nameplates, badges and labels to last?

We live in a disposable society thanks mainly to low-quality cheap imports. However, LNI is committed to constantly developing and delivering high-quality metal nameplates, badges and labels that are easy to apply and made to last - as long as, or[...]

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What is the most important feature of a nameplate, label or badge? (Spoiler – It’s the adhesive used)

An often-overlooked feature of a new nameplate, label or badge is also one of the most important. It is easy to get lost in beautiful designs that make your logo pop. After all, designing and then buying a new badge for a product can be an exciting time[...]

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Can the truck & trailer industry learn from the automotive industry?

I’d be willing to make a bet that you could recognise the manufacturer of almost any car on the road. If I was to mention some car brands now, such as Mercedes, Hyundai or Mitsubishi you would not only be able to imagine what their logo looks like but[...]

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Top 3 Reasons Why Labels Fail To Meet The Mark

I have recently been talking to a customer of ours who previously struggled to find a label that was effective at its job. Labels are an effective way of portraying important information as well as providing free advertising for your brand for years to[...]

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The Importance of Brand Identity in Product Branding

It is likely that as a business you have spent countless hours (and a tonne of money) developing a brand identity. You may have even done this without even knowing. Though have you thought about how crucial it is to stay true to your brand identity when[...]

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What you must know about compliance and rating labels

People who work in factories, laboratories, building construction and healthcare are all exposed to hazards. They could come in the form of dangerous chemicals, slippery surfaces, heavy swinging objects or polluted atmospheres. Safety is of paramount[...]

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