Effective point of sale (‘POS’) materials, imagery and branding are crucial for businesses looking to boost their sales and promote their products in a retail environment.

There are many ways that information and designs can be transferred onto a metal nameplate, each with its own benefits and features. 

Every business has some form of logo or identifying features. Larger businesses will have this written down in exact brand guidelines – which colours, font types, sizes and logos should be used.

Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he gives further insight into branding in the automotive industry and why LNI was chosen for Mitsubishi branding. 

The Australian manufacturing industry has gone through some changes in recent years. Is there a supplier new normal?

Product branding can and is utilised to great effect in the automotive industry. Every vehicle you see on the road is instantly recognisable based solely on the badge or emblem on the vehicle.

Read on or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he explains all about the anodising metal nameplate process.

The Automotive Industry has always been very selective when it comes to choosing suppliers. Is this necessarily a bad thing? LNI thinks not.

A metal nameplate can come in various shapes, colours, sizes and thicknesses. Read on to watch a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he explains all about the key characteristics of metal nameplates.

In this video, Michael Smith explains second surface printing, what it’s for and it's benefits. Watch the video now or read the transcription below.