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Michael Smith


Recent Posts

Why effective product branding is important in the automotive industry

Product branding can and is utilised to great effect in the automotive industry. Every vehicle you see on the road is instantly recognisable based solely on the badge or emblem on the vehicle.

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Anodised metal nameplates explained

Read on or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he explains all about the anodising metal nameplate process.

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What to look out for when choosing a Nameplate, Label and Badging Supplier

The Automotive Industry has always been very selective when it comes to choosing suppliers. Is this necessarily a bad thing? LNI thinks not.

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Key Characteristics of Metal Nameplates explained

A metal nameplate can come in various shapes, colours, sizes and thicknesses. Read on to watch a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he explains all about the key characteristics of metal nameplates.

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Q&A video – what is second surface printing?

In this video, Michael Smith explains second surface printing, what it’s for and it's benefits. Watch the video now or read the transcription below.

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More branding ‘gold’ from our archives

As we have been in business for more than half a century, we have a long history of providingproduct branding solutions for some of Australia’s iconic products, and many of those products you won’t see around today!

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Make your logo pop with Lenscal (domed) badges

Thinking of ways to enhance the appearance of your logo, without having to do a complete re-design? Then Lenscal (domed) badges (3D domed badges) could be the right product branding solution for you.

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Anodised nameplates - are they all made equal?

You may have heard of anodised nameplates, and know that they are synonymous with outstanding durability and excellent resistance to abrasion. But do you know what is involved in creating anodised nameplates?

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Once upon a time in a caravan park near Uluru...

A branding story. 

Hello, Michael here, National Sales Manager of LNI. I caught up with a family friend who had recently come back from a holiday in the Northern Territory. The way they shared about their holiday was so interesting and engaging, and such[...]

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Why branding is your most cost-effective form of advertising

Branding really is everywhere. From the food we eat to the clothes we wear, and the products we buy and use.

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