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Michael Smith


Recent Posts

The importance of branding to maintain market share during tough times

Consistent branding is key. Even though you may be tempted to do so, this is not the time to reduce or downgrade your branding efforts.

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Holden Flashback - more treasures from the LNI archives

This one is squarely aimed at Holden fans. If you love your Holdens, you are going to love some of these flashbacks to a bygone era!

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Calling all motoring enthusiasts - more from our 50 years archives

You may have seen our blog last month in relation to some treasures we had unearthed in the LNI archives.  In this instalment, we have uncovered some special items which will be appreciated by fans of sporting memorabilia, particularly motoring.

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Treasures from our 50 year archives... metal nameplates

Earlier this year, we started going through our 50-years worth of archives and samples, just to see if we could unearth anything interesting.

As it turns out, our archives are filled with hidden treasures! 

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Testing and calibration - the importance of labels

Working in the calibration, testing and quality control sector requires accuracy, fastidious attention to detail and record-keeping. Testing and tagging are particularly important in the medical, scientific, food and refrigeration industries, where[...]

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Three reasons why you should only buy Australian made Metal Nameplates

There are many ways that businesses communicate messages to their customers. Off the top of your head, you would probably name both traditional and digital forms of marketing. Email, advertising, social media or metal nameplates.

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Digital Printing vs Screen Printing - which method to choose?

Our customers often ask us what method is best to use when printing their nameplates, badges or labels – screen printing, or digital printing? At LNI, we are experts in both of these methods, and it really does all depend on the job.

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Launching a new product? Don't forget the all important branding

Is now the perfect time to breathe life back into that product idea that got shelved?

Over the past couple of years, many organisations have postponed planned product launch activity due to the logistical restrictions wreaked by COVID-19.

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Types of adhesives and which is used where?

Did you know that arguably the most important aspect of any badge or label is the adhesive? It is so easy to get caught up in the excitement of a beautiful design, but it isn’t going to serve its purpose if the adhesive fails and your branding falls off.

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Chrome-plated injection moulding vs LunaKrome™ - spot the difference?

Take a look at two badge comparisons. R or GXL? Anthem or Trident? In each of these photos, one of the badges is a traditional rigid injection moulded and chrome plated badge, and the other is a revolutionary LunaKrome™ badge.

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Recent Posts