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What is the most important feature of a nameplate, label or badge? (Spoiler – It’s the adhesive used)

An often-overlooked feature of a new nameplate, label or badge is also one of the most important. It is easy to get lost in beautiful designs that make your logo pop. After all, designing and then buying a new badge for a product can be an exciting time[...]

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Can the truck & trailer industry learn from the automotive industry?

I’d be willing to make a bet that you could recognise the manufacturer of almost any car on the road. If I was to mention some car brands now, such as Mercedes, Hyundai or Mitsubishi you would not only be able to imagine what their logo looks like but[...]

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