Mark Harris, CEO of Terrific Tools*, drummed his fingers against the conference table as his marketing executive, Sarah, wrapped up her presentation. "We've used the same embossed metal nameplates for decades," Mark said. "They do the[...]
If you Google “VIG”, you'll find a variety of meanings:
It is essential for the product branding of your nameplates, badges, and labels to be easily applied and consistently in the same position or location.
In industries such as automotive, defence, and medical, equipment and components are often exposed to extreme conditions. Whether the requirement is for high-speed vehicles kicking up debris, medical devices requiring sterilisation, or defence equipment[...]
Jordan took great pride in the canopies and tool racks his company manufactured for utes. He had dedicated years to refining his designs, ensuring they could endure the harshest conditions, whether installed on utes bound for remote construction sites or[...]
Black badging is the new striking trend in the automotive industry. This design choice has become increasingly popular among car manufacturers and enthusiasts alike.
In March 2024, it was estimated that there were over 180,000 electric vehicles (EVs) on Australian roads*. Over 80% of Australia's EV fleet comprises Battery Electric Vehicles (BEVs), which are entirely powered by a battery pack. EVs now represent[...]
Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he shares details on how a product branding idea comes to life through the LNI Concept to Creation process.
Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he gives further insight into branding in the automotive industry and why LNI was chosen for Mitsubishi branding.
