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The Badge that Pops

CEO's Hesitation

Mark Harris, CEO of Terrific Tools*, drummed his fingers against the conference table as his marketing executive, Sarah, wrapped up her presentation. "We've used the same embossed metal nameplates for decades," Mark said. "They do the[...]

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What is VIG?

Do you know?

If you Google “VIG”, you'll find a variety of meanings:

  • Vig is a slang term for vigorish, referring to the interest paid on a loan.
  • VIG is also an acronym for Video Interaction Guidance, a method used in some deaf/blind charities.
  • In the[...]
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How LNI overcomes the challenges of tricky application methods and materials

It is essential for the product branding of your nameplates, badges, and labels to be easily applied and consistently in the same position or location.

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The Ultimate Self-Adhesive Labels for Harsh Environments

In industries such as automotive, defence, and medical, equipment and components are often exposed to extreme conditions. Whether the requirement is for high-speed vehicles kicking up debris, medical devices requiring sterilisation, or defence equipment[...]

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A Lesson in Failure

Jordan took great pride in the canopies and tool racks his company manufactured for utes. He had dedicated years to refining his designs, ensuring they could endure the harshest conditions, whether installed on utes bound for remote construction sites or[...]

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Back in Black - Making Motor Vehicles Stand Out from the Crowd

Black badging is the new striking trend in the automotive industry. This design choice has become increasingly popular among car manufacturers and enthusiasts alike.

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The Timeless Art of Anodising

In the world of metal finishing, anodising holds a unique place, revered both for its functionality and its aesthetic appeal. Over the decades, while many industrial processes have been revolutionised by technology, anodising has remained largely[...]

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Why the EV Tag?

In March 2024, it was estimated that there were over 180,000 electric vehicles (EVs) on Australian roads*. Over 80% of Australia's EV fleet comprises Battery Electric Vehicles (BEVs), which are entirely powered by a battery pack. EVs now represent[...]

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Concept to Creation - the process explained

Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he shares details on how a product branding idea comes to life through the LNI Concept to Creation process

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Branding for the Automotive Industry explained

Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he gives further insight into branding in the automotive industry and why LNI was chosen for Mitsubishi branding. 

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