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When labels undermine your brand
For a premium blind manufacturer, the showroom is where brand reputation is built. Customers don’t…
NEWS
The latest news from LNI.
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Why 3D Badging Elevates Your Brand Beyond the Flat and Forgettable
01 August 2025
In a world flooded with visual clutter, first impressions matter more than ever. Whether it’s a…
How a Country Road Turned a Trailer into a Branding Billboard
18 July 2025
A Real-World Lesson in Industrial Brand Presence. Not long ago, one of our team members was driving…
The Art and Science of Black Badging: A Trend in Automotive Design
13 May 2025
Black badging is the latest trend capturing the attention of the automotive world. In the video…
How a Family Holiday Became a Branding Masterclass
29 April 2025
Last weekend, I was chatting with a long-time family friend who’d just returned from a road trip…
The Badge that Pops
28 February 2025
CEO's Hesitation Mark Harris, CEO of Terrific Tools*, drummed his fingers against the conference…
3 key branding considerations for products in extreme temperatures
10 December 2024
Baby, it is cold outside! At this time of year indoor and outdoor heaters, and in fact, all…
A Lesson in Failure
25 September 2024
Jordan took great pride in the canopies and tool racks his company manufactured for utes. He had…
Back in Black - Making Motor Vehicles Stand Out from the Crowd
29 August 2024
Black badging is the new striking trend in the automotive industry. This design choice has become…
The Timeless Art of Anodising
22 August 2024
In the world of metal finishing, anodising holds a unique place, revered both for its functionality…