Is your Point of Sale branding working hard for you?

Effective point of sale (‘POS’) materials, imagery and branding are crucial for businesses looking to boost their sales and promote their products in a retail environment.

Have you considered using your product’s logo badge on your point of sale material? Picture using the same badge (that’s made from high-quality material designed to be long-lasting) and adhering it to your retail POS stand and promotional merchandise.

Here are three reasons why it’s a simple and cost-effective solution.

High-end POS retail displays often need a point of difference to make them stand out from the pack. We’re talking products such as sunglasses, watches, electronics, cameras, cosmetics and fragrances.

Using chrome or 3D badges to create a striking in-store retail display will catch the consumers’ eye and convey the brand imagery products in these categories are renowned for. Both LNI’s LunaKrome badges and Lenscal (domed) badges have been successfully used in the POS environment for many years.

One of the challenges of most POS is how to ensure that the brand imagery is represented correctly, that it strictly adheres to brand guidelines and has the appropriate quality to stand out from the crowd. Designing and printing new materials for POS can become challenging because the materials to print on, colours, stipples, shadowing, and key lines are open to some interpretation (read mistake).

If you are launching a new product, read here how we can help with that product branding. Or, if you have already invested time and money in creating a badge, nameplate or label for your product’s logo, these aspects have already been considered and resolved. So why reinvent the wheel?

Using a current or long-term supplier is always preferable to ensure consistency from product to POS. Using the manufacturer supplying the exact brand imagery found on the product ensures that there is no degrading of the brand on your POS material and that it will always match your designed image.

Anything can look good straight after it has been printed. Woo-hoo, don’t those colours look great! However, put them in situ at a trade show (several trade shows), in a retail setting, or out in the open, add time, sun, cleaning materials, scratches, stains and more, suddenly, it is a different story.

Nothing does more damage to your brand than tired, ragged, and washed-out POS material. LNI’s branding products are tested in the field and have therefore solved all of the issues listed above. They can last for years and often outlast the product they are created for.

One of the great aspects of most badges is how easy they are to apply to almost anything. Peel and stick is the main method, and because LNI uses over 50 different types of adhesive, they can be made to adhere to almost anything. One badge may have a multi-purpose – you can use the same Lenscal (domed) badge on diaries, brochure holders, company vehicles and more.

Aren’t they expensive?

Simply put, no. Compared to any other type of point of sale material you might produce, they are almost cheap. So now we find they are not only simple and effective, but value for money as well.

Our branding solutions are ambassadors for your brand. They must enhance it and help it to succeed, for us to succeed!

We help build your brand by meticulously engineering products that:

• suit their end-use and environment
• perform as specified
• stay looking great on your product.

Contact us

If you have a product branding issue that needs solving, contact the experts at LNI today. All LNI’s metal nameplates, badges and labels are designed and manufactured in-house and are quality tested for consistency and durability to avoid unwanted fading.