Blog

Michael Smith


Recent Posts

What is the most important feature of a nameplate, label or badge? (Spoiler – It’s the adhesive used)

An often-overlooked feature of a new nameplate, label or badge is also one of the most important. It is easy to get lost in beautiful designs that make your logo pop. Afterall, designing and then buying a new badge for a product can be an exciting[...]

Read More

Why effective product branding is so important for the automotive industry

Product branding can and is utilised to great effect in the automotive industry. Every vehicle you see on the road is instantly recognisable based solely on the badge or emblem on the vehicle.

Almost everyone in the automotive industry agrees that[...]

Read More

What can the truck body and trailer industry learn from the automotive industry when it comes to nameplates, labels and badges?

I’d be willing to make a bet that you could recognise the manufacturer of almost any car on the road. If I was to mention some car brands now, such as Mercedes, Hyundai or Mitsubishi you would not only be able to imagine what their logo looks like but[...]

Read More

Nameplates, Labels and Badges for the RV and Marine Industry

The RV and Marine industry is known for manufacturing products that are built to withstand some of the toughest conditions the Australian climate can throw at them. Salt air and water can destroy poorly made products, the hot Australian sun can[...]

Read More

The Difference Between Printing & Anodising, Etching and Embossing on Metal Nameplates

There are many ways that information and designs can be transferred onto a metal nameplate, each with their own benefits and features. Sometimes it can be hard to tell what the differences are, and unless you are in the industry, it is likely that you[...]

Read More

The Top 3 Reasons That Labels Fail To Meet The Mark

I have recently been talking to a newly acquired customer of ours who previously struggled to find a label that was effective at its job. Labels are an effective way of portraying important information as well as providing free advertising for your[...]

Read More

The Importance of Brand Identity in Product Branding

It is likely that as a business you have spent countless hours (and a tonne of money) developing a brand identity. You may have even done this without even knowing. But have you thought about how crucial it is to stay true to your brand identity when[...]

Read More

What you must know about compliance and rating labels

People who work in factories, laboratories, building construction and healthcare are all exposed to hazards. They could come in the form of dangerous chemicals, slippery surfaces, heavy swinging objects or polluted atmospheres. Safety is of paramount[...]

Read More

The 4 Key Features to Consider When Designing a Nameplate or Label

There is a lot to think about before deciding on a nameplate or label, as this can affect the durability and effectiveness of your nameplate or label. Nameplates and labels are the best and longest lasting representation of your brand, so it is[...]

Read More

Make Your Logo Pop With 3D Domed Badges

If you are looking for ways to enhance the appearance of your logo, without having do a complete re-design, then 3D domed badges can be the right solution.

Read More

Recent Posts

Archives

Categories