Every business has some form of logo or identifying features. Larger businesses will have this written down in exact brand guidelines – which colours, font types, sizes and logos should be used.
There are many ways that businesses communicate messages to their customers. Off the top of your head, you would probably name both traditional and digital forms of marketing. Email, advertising, social media or metal nameplates.
The Automotive Industry has always been very selective when it comes to choosing suppliers. Is this necessarily a bad thing? LNI thinks not.
An often-overlooked feature of a new nameplate, label or badge is also one of the most important. It is easy to get lost in beautiful designs that make your logo pop. After all, designing and then buying a new badge for a product can be an exciting[...]
Product branding can and is utilised to great effect in the automotive industry. Every vehicle you see on the road is instantly recognisable based solely on the badge or emblem on the vehicle.
Almost everyone in the automotive industry agrees that[...]
I’d be willing to make a bet that you could recognise the manufacturer of almost any car on the road. If I was to mention some car brands now, such as Mercedes, Hyundai or Mitsubishi you would not only be able to imagine what their logo looks like but[...]
The RV and Marine industry is known for manufacturing products that are built to withstand some of the toughest conditions the Australian climate can throw at them. Salt air and water can destroy poorly made products, the hot Australian sun can[...]
There are many ways that information and designs can be transferred onto a metal nameplate, each with their own benefits and features. Sometimes it can be hard to tell what the differences are, and unless you are in the industry, it is likely that you[...]
I have recently been talking to a newly acquired customer of ours who previously struggled to find a label that was effective at its job. Labels are an effective way of portraying important information as well as providing free advertising for your[...]
It is likely that as a business you have spent countless hours (and a tonne of money) developing a brand identity. You may have even done this without even knowing. But have you thought about how crucial it is to stay true to your brand identity when[...]