Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he gives further insight into branding in the automotive industry and why LNI was chosen for Mitsubishi branding.
LNI was founded back in 1970 and the first automotive supply contract was signed in 1972. Only two years young we already had our first orders for automotive, and that was from both Holden and AMI Toyota back in the day.
That can be broadly put into two categories:
Informative – Self-adhesive labels
Grade badging for Mitsubishi
We were chosen for several reasons, obviously being a local supplier and having the right product which was our LunaKrome™ 3D badging. The badges were to be used across several models. LunaKrome™ 3D badging is made here in Australia; it only requires one set of tooling because it's flexible and will bend to the contour of the panel which is great to use right across all the vehicles and it is very economical and quick to get to market.
LNI takes customers on a full Concept to Creation journey. The services we offer to our Automotive customers are all fully in-house:
Our customers are most of the vehicle importers and heavy vehicle manufacturers in Australia: Kenworth, Volvo/Mack, Hyundai, Kia, Subaru, Nissan, Mercedes and Mitsubishi as we mentioned earlier. Whenever they need a grade badge, special or limited edition badge or a build plate or decal, and they need it done locally, then we are the company that can certainly help them out.
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