In this video, Michael Smith explains second surface printing, what it’s for and it's benefits. Watch the video now or read the transcription below.
Also known as ‘back printing’, second surface printing is printing on the back of a clear film, the second surface, which is behind the actual clear label. By printing on the back of a label, the ink and the detail is protected allowing your branding to stand up to harsh chemicals and the environment.
The brand of your product is the most vital thing for any company in the market. For any product, brand imagery plays a big role in promoting the company as a whole and is certainly something that can help spread the word about your brand and differentiate you from your competitors.
We would recommend this being the only option for industries that are subject to harsh treatment and abrasion and high UV and industrial-level cleaning, for products such as premium labels and decals. It’s also used when printing graphic panels as they are:
Second Surface Printing is great for extending the lifespan of your product branding. Such as on semi-trailers and medical equipment.
Here at LNI, we have a range of label, nameplate and badge solutions to suit your need and we will work with you to create a bespoke solution tailored to your exact requirements.
Get in touch with us today to have a chat about how we can work together to find the best branding solution to make your logo or product branding stand out for years to come.