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Branding for the Automotive Industry explained

Read or watch below a recent Q&A video with Michael Smith, National Sales Manager at LNI, where he gives further insight into branding in the automotive industry and why LNI was chosen for Mitsubishi branding. 

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Why effective product branding is important in the automotive industry

Product branding can and is utilised to great effect in the automotive industry. Every vehicle you see on the road is instantly recognisable based solely on the badge or emblem on the vehicle.

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Q&A video – what is second surface printing?

In this video, Michael Smith explains second surface printing, what it’s for and it's benefits. Watch the video now or read the transcription below.

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More branding ‘gold’ from our archives

As we have been in business for more than half a century, we have a long history of providingproduct branding solutions for some of Australia’s iconic products, and many of those products you won’t see around today!

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Anodised nameplates - are they all made equal?

You may have heard of anodised nameplates, and know that they are synonymous with outstanding durability and excellent resistance to abrasion. But do you know what is involved in creating anodised nameplates?

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Once upon a time in a caravan park near Uluru...

A branding story. 

Hello, Michael here, National Sales Manager of LNI. I caught up with a family friend who had recently come back from a holiday in the Northern Territory. The way they shared about their holiday was so interesting and engaging, and such[...]

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Why branding is your most cost-effective form of advertising

Branding really is everywhere. From the food we eat to the clothes we wear, and the products we buy and use.

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Holden Flashback - more treasures from the LNI archives

This one is squarely aimed at Holden fans. If you love your Holdens, you are going to love some of these flashbacks to a bygone era!

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Calling all motoring enthusiasts - more from our 50 years archives

You may have seen our blog last month in relation to some treasures we had unearthed in the LNI archives.  In this instalment, we have uncovered some special items which will be appreciated by fans of sporting memorabilia, particularly motoring.

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Treasures from our 50 year archives... metal nameplates

Earlier this year, we started going through our 50-years worth of archives and samples, just to see if we could unearth anything interesting.

As it turns out, our archives are filled with hidden treasures! 

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